Reading live campaigns from twelve brands
Advertising creates attention. When a campaign goes live, an options market opens on the company behind it — on chain, fully collateralised, settled by delivery.
Open the terminalAdvertising creates attention. A campaign goes live, millions of people see it — and until now, all you could do was watch. These are the campaigns that went live this week, and the markets that opened behind them.
OptionAds turns attention into a market. Each one has a defined underlying, a target and an expiry — nothing to interpret afterwards.
A campaign goes live. Spend, reach and attention are observable from the moment it drops.
A market opens on the company behind it. Underlying, target and expiry are fixed at open.
Take the side you actually believe. The campaign lands, or it doesn't.
The market settles against the underlying. No committee, no vote, no vibes.
Every series here is a real contract on Robinhood Chain, collateralised by the asset it promises and stamped with the id of the ad that opened it. Calls are covered by the tokenised shares; puts are covered by ETH.
Calls lock the tokenised shares. Puts lock the ETH. Either way the contract can always pay.
Each brand publishes its own campaigns, and each has a tokenised share on Robinhood Chain to write the option against. The ad opens the market; the token settles it.
Just a new way to trade the impact of advertising. The ad creates the attention. OptionAds creates the market around what happens next.
Where the volatility comes from. Each market starts from the underlying's own realised volatility, measured off a year of daily closes. The campaign's attention score marks it up — a loud ad makes the options expensive, and the premium bleeds out as the attention decays.
An ad going live. Every campaign on the tape is a real film the brand published on its own channel — you can watch it from the row it sits in. Its publish time is when the campaign went live and its view count is the attention it is pulling, so the trigger is public and checkable rather than announced by us.
All of it. The options are a contract on Robinhood Chain at 0xcC27…9588; the underlying is the tokenised share, an ordinary ERC-20 with tens of thousands of holders; the ads are the brands' own uploads; the reference prices come from the live market. Writing, buying and exercising are real transactions you sign in your own wallet.
It does not, by itself — the premium is whatever the writer asks and a buyer accepts. What the terminal does is suggest one: it takes the name's realised volatility off a year of closes and marks it up by how loudly the campaign is playing right now, measured as views per hour against the loudest ad on the board. You are free to ignore the suggestion.
Delivery, not a price feed. Exercising a call sends the strike in ETH and takes the shares out of escrow; exercising a put sends the shares and takes the ETH. Because every series is fully collateralised, nobody has to be trusted and no oracle has to be right. If nothing is exercised by expiry the writer reclaims what they locked.
No. A call pulls the shares into escrow when you write it, and a put pulls the full strike in ETH. Naked writing is not possible, which is also why the contract never needs to liquidate anybody.